Optimizing your customer journey
from content to checkout
Whether you're building a new product or optimizing an existing one, I’ll find the pain points in your customer journey and alleviate them so you can generate more sales.
Let's work together
If you offer an online course, membership, or subscription and want to level it up or increase sign ups and renewals.
If you have an e-commerce D2C & CPG business and want to expand your catalog or improve conversion.
If you're a content creator with an existing audience and you're looking to monetize it.
Audience Discovery & Validation
Identify gaps between what you think your audience wants vs. what the audience actually values
Remove key barriers to trust and purchase
Purchase
Discover reasons for drop-off during decision-making
Strengthen the value proposition
Customer Onboarding & Experience
Identify points of confusion and frustration in your customer journey
Fix gaps in your customer experience when expanding across platforms or formats
Personalized for you
Retention & Growth
Analyze drops or stagnation in renewal rates
Investigate root causes of customer dissatisfaction
Optimization & Scaling
Create opportunities to surprise & delight
Optimize for operational efficiency and cost savings
Solve unmet needs emerging from power users or evolving audience
Feedback and metrics
Set key metrics for success
Implement feedback loops to continue learning from your customers' behavior
About
I’m Sophia, a customer journey expert focused on finding and solving the hidden problems in your business.
I have 8 years of experience working with companies ranging from beauty to tech, and am a consumer of digital products from online courses to memberships. I’m bringing my experience in corporate to smaller businesses and content creators.